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Tell me about your best or most important service or product?

What do you want me to know? Give me a reason to read further – tell me how fantastic it is, how it’ll change my life for the better. I want to be persuaded by you so entice me to read on.

I want something to improve my life, tell me how you’ll give me that. Will I be able to relax? Can I have fun?  

Your homepage should give me a good overview of what your business does, and more importantly, what it means for me. Make sure your most important services are easily found on this page and don't try to cram too much onto the page - keep it easy for me to find what I'm looking for.

 

Tempt me into your site with specifics of how I’ll benefit from using your business. Make me feel like I’ll never be the same once I use your business, and how I’ll never want to use a different business or product for the service you offer. How will what you’re going to give me improve my life?

How are you going to change my life? What will I get from you?

Inspire me to look further - amaze me with how you'll transform my life, and what I’m missing out on.